2021 was a year of transformation and improvement in the digital world. People, the and our society have started to look to the future to influence it, not just to survive the present. Many companies have turned to the web to expand their scope of operations and face new digital and business advances.
While it’s hard to make accurate predictions in an environment as unpredictable as the one we’ve experienced over the past two years, the year ahead holds many surprises.
5 Upheavals to come in the digital world
Given the strides we’ve seen lately, 2022 is sure to hold some big surprises.
Here are five digital trends that are sure to further improve our daily lives.
The power of social media
Social media platforms will focus on privacy and quality of content. Despite recent public criticism, Facebook is likely to increase both the number of users but also the revenue.
With privacy and content quality in mind, all major social media platforms are likely to update their privacy policies and improve algorithms by the end of 2022. Due to the demand for strong and engaging content, this new group of creative influencers will grow rapidly and have a major impact on brands’ image and engagement.
Thanks to the growing popularity of short-form video content, Instagram and TikTok are expected to see an increase in ad spend in 2022, and Instagram will continue to grow beyond its 50% share of ad revenue. Underutilized social media marketing elements such as customer service and relationship management will also soon flourish on these platforms.
The evolution of crypto-currencies
The growing popularity and mining of NFT crypto-currencies is a process by which new units of digital currency are created. Have you heard of Bitcoin mining? If so, you’re probably aware of the impact of this work on the entire crypto-currency market.
Another emerging concern is NFT. The use of non-transferable tokens has increased in 2021 and will continue into 2022. NFTs have changed the value and function of all digital assets and artworks.
In the digital realm, NFTs are unique assets that can be bought and sold like any other. Tokenization is the process of converting a vital piece of data, such as an account number, into a random string called a token that, if tampered with, has no meaningful value.
These digital tokens can be used to purchase physical objects such as real paintings or virtual assets such as digital art, embedded purchases and even virtual real estate.
Real estate, debt, bonds, stocks, copyrights, real art, virtual art and collectibles are examples of assets that can be tokenized. This is undoubtedly a big step towards fulfilling one of the main promises of crypto-currency, namely financial inclusion. Investing in alternative or traditional assets is sometimes out of reach or too expensive.
The arrival of Metaverse
Mark Zuckerberg announced the brand name change to “Meta” in October 2021, highlighting Facebook’s desire to shape the transformation of the metaverse. The term refers to the possibilities of virtual and augmented reality. Some call it a shared virtual space accessible via VR headsets, AR glasses or smartphone apps.
Users can interact, share, explore and create content in a digital environment, and monetize their virtual transactions using blockchain technology and crypto-currencies. The metaverse is intrinsic to NFT and crypto-currencies that commercialize interactions by creating or selling digital artifacts. This revolution is expected to be a big business concern in 2022 and is supported by major brands like Nike, Adidas, Gucci, Prada, Puma, Microsoft, etc.
In this new year, AI may very well change the way we conceptualize, create and enjoy food or look for a job.
Labor shortages have prompted many organizations to use artificial intelligence to expand the way they evaluate candidates. Some of the most exciting applications of AI in gastronomy will certainly enhance the imagination and creativity of chefs beyond what is possible today.
For example, robots like Flippy are already flipping burgers at most fast food restaurants, and this is far from an isolated innovation.
The new 5G standard
5G and the new Wi-Fi 6 standard will allow for faster connectivity; something that is crucial if the world is to embrace these new digital trends. 5G and Wi-Fi 6 are not just about speed.
Just as we mentioned in the AI above, future applications will also include the arrival of smart cities with the Internet of Things and vehicle-to-vehicle communication. This will ideally improve traffic flow and safety.
In addition, telecommuting is more than ever in vogue! It is becoming more of a hybrid as employees and companies continue to think about working outside the office. The vast majority of IT managers expect to work outside the office in the future. And that will involve the use of smaller, smarter devices.