Google’s Page Experience Update is one of the most important changes to search engine optimization (SEO) and search engine advertising (SEA) in recent years. This update, released in May 2021, puts an increased emphasis on website performance and user experience as two of the most important factors in search engine rankings. This article will discuss how the Page Experience Update will impact SEO and SEA and the steps that webmasters need to take to make sure their sites are optimized for this new update.
What is the Google Page Experience Update?
Google’s Page Experience Update is a broad core algorithm update made to the search engine that is focused on web page performance, mobile-friendliness, security, and several other page-level factors. It will assess the user experience of a page and rank it accordingly. This means that SEOs and SEA experts should now take page experience into consideration to optimize their websites and ads.
How Does Google Measure Page Experience?
Google’s Page Experience Update relies on several factors to measure a web page’s overall user experience. These factors include Core Web Vitals (which measure the loading performance, responsiveness, and visual stability of a web page), the mobile-friendliness of the web page, the presence of an SSL certificate, and whether or not the page has intrusive interstitials.
The Impact of Page Experience on SEO
The Google Page Experience Update has a major impact on SEO. With the introduction of Core Web Vitals, SEOs must now focus more on the performance of their web pages and on making their websites as user-friendly as possible. This means optimizing the loading speed, responsiveness, and visual stability of web pages, as well as making sure the website is optimized for mobile devices. SEOs must also make sure to have an SSL certificate on their website and avoid using intrusive interstitials.
The Impact of Page Experience on SEA
The Page Experience Update also affects SEA experts. With the introduction of Core Web Vitals, SEA experts must ensure that their ads meet the same performance criteria as web pages. This means optimizing the loading speed, responsiveness, and visual stability of ads. It also means making sure that the ads are optimized for mobile devices, have an SSL certificate, and don’t contain any intrusive interstitials.
Tools for Measuring Page Experience
There are several tools available for measuring a web page’s or an ad’s performance, mobile-friendliness, security, and other page-level factors. Google provides the PageSpeed Insights tool, the Mobile-Friendly Test tool, and the Security Issues tool. All of these tools can help SEOs and SEA experts measure and improve the page experience of their websites and ads.
The Google Page Experience Update is a major update that has a significant impact on SEO and SEA. SEOs and SEA experts must now take page experience into consideration when optimizing their websites and ads, and use the tools provided by Google to measure and improve the page experience of their websites and ads.