In the past, it seemed that learning English was all you needed to get an American business off the ground. Unfortunately, Canada has its own version of an English problem. While English is indeed the official language of Canada, many people (including many Canadian citizens) speak a variation of the language. In fact, there are more than 20 official languages in the country! For entrepreneurs trying to establish businesses in the country, this can be a very important information. How to create a business in Canada as a French person?
The difficulty comes in trying to get financing in a country where English isn’t the majority language. The Canadian financial institutions may not view your business as a good risk, simply because of the language issue. There is really no way to know for sure before getting started. But if you have a great idea, great product or services, and you are willing to do what it takes to build a strong business case for it in English, then you could have a much better shot at getting funding in the country.
How to create a business in Canada as a French person would revolve around building relationships. One great way to make connections is by hosting events that are specifically targeted at the French-speaking market. You could also consider holding something in a French restaurant or pub in order to get the word out. Most importantly, always remember to keep the pitch in English!
This is one of the hardest things to overcome when learning how to create a business in Canada as a French person. It seems ironic, since English is widely spoken throughout Canada. Therefore, it wouldn’t make much sense to hold an event in a French restaurant! However, most people do understand French, so an English-speaking client might not even realize you aren’t speaking their native language. Offer services in both English and French, and if necessary, offer a translation service. By making sure your pitch is clear and concise, you should be able to get past the language barrier with ease.
The final thing to consider is the timing of your event. While it would be nice to hold an event in the summer, as temperatures rise, you will get fewer customers. The same goes for taking your services off-season: winter can be harsh on the wallet. If you must hold your event, any time other than the summer months, plan your event well enough in advance to allow yourself plenty of time to prepare.
There are several ways to learn how to create a business in Canada as a French Canadian. However, it is imperative that you follow these simple tips to ensure you succeed. Don’t hesitate to take a chance and try something new! Your experience will only enhance your knowledge and give you a good grasp on the language and culture here in this country. Once you understand how to speak French and can converse fluently in the language, you’ll have established yourself as a valuable resource within no time at all.